By day, I build campaigns for some of the best-known brands in the region. I’ve helped Zain and BENEFIT move at digital speed, told the stories of trusted banks like NBB, BBK, and ila Digital Bank, and shaped education campaigns for AUBH and healthcare campaigns for KKT. I’ve given Oman Oil fresh energy, made Bell Helmets look as tough as they are, and helped GIG make insurance feel clear and warm. Most recently, I’ve worked with Changan in Saudi Arabia and on Gulf Air’s 75th anniversary. Every project starts the same way: listening for the brand’s own voice, then finding the idea that makes people lean in.
Without deviation from the norm, progress is not possible.
Frank Zappa
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Gulf Air — 75 Years
Gulf Air’s 75th anniversary identity: Arabic calligraphy and numerals merged into an emblem applied…
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Changan — The Shgardi
Changan Hunter campaign for Saudi Arabia inspired by the ‘Shgardi’, the local go-getter icon,…
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Changan — The Hunter
A fully AI-generated campaign for the Changan Hunter in Saudi Arabia, from visuals and…
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Bell Helmets — Smartlock
Creative direction for the launch of Smartlock, Bell Helmets’ new visor safety mechanism, for…
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GIG — Cash Back
GIG insurance Cash Back: creative direction and roll-out of a fully integrated campaign communicating…
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KKT — Back to Your Normal Life
KKT back-pain treatment launch: a funny, situational TV commercial that stays honest to the…
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InterContinental — Legendz Brunch
A vibrant launch campaign for Legendz, the revamped brunch experience at InterContinental Bahrain, an…
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BENEFIT — Sadeem Payments (2022)
The Benefit Company’s 2022 Sadeem campaign: a surprise for drivers paying with Sadeem cards…
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NBB — Points
NBB Points rewards programme launch, communicating its benefits through a dynamic mix of animated…
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BENEFIT — Sadeem Payments (2021)
The Benefit Company’s 2021 Sadeem campaign encouraging drivers to pay with Sadeem cards at…
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NBB — Mazaya
NBB Mazaya home finance campaign: a vibrant, lighthearted look at the joy and excitement…
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NBB — Open Banking
Launching open banking with NBB, a first in the Middle East, letting customers view…
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Diwan — Brand Launch
Brand launch and roll-out for Diwan workspace across digital, print and on-site platforms. Agency:…
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NBB — Ramadan
NBB Ramadan film: a lighthearted story of families and friends staying close during the…
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AUBH — Brand Communications
Brand communications for the American University of Bahrain (AUBH), across social and digital, showing…
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NBB — Al Watani Dream Factory
NBB Al Watani Dream Factory: a playful, funky campaign introducing the bank’s Al Watani…
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ila Bank — Brand Launch
Brand launch and roll-out for ila Bank, the digital bank by Bank ABC, across…
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NBB — Tap & Go
NBB Tap & Go: a slapstick comedy film where a moment between friends turns…
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Oman Oil — OOMCO
Brand, communications and social media concepts for Oman Oil’s OOMCO. Agency: from6.
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Bushido — The Warrior’s Code
The Warrior’s Code: a social media series for Bushido by Buddha-Bar, reflecting its concept…
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Ritz-Carlton — One Spirit
One Spirit: an orchestral-style film honouring the ladies and gentlemen behind the scenes at…
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BTEA — Shop Bahrain
Shop Bahrain: campaign for the nationwide shopping festival by Bahrain Tourism & Exhibitions Authority,…
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The Avenues — Launch Campaign
Launch campaign for The Avenues Bahrain, bringing its dining, entertainment and retail highlights to…
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Zain — Signature
Zain Signature: a campaign reflecting the lifestyle of Zain Bahrain’s VIP clients, with concierge…
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Zain — Addicted to Data
Zain Addicted to Data: data-first plans launched with graffiti murals across Bahrain, created with…
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Zain — Addicted to Social Media
Zain Addicted to Social Media: disruptive, social-first imagery and tone of voice built around…
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Zain — Summer
Zain Bahrain summer campaign built on the life-hacks people use to beat the heat:…
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Batelco — Business
Relaunch of Batelco’s business product suite with a visually inviting concept aimed at business…
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Zain — Home Broadband
Zain Home Broadband: introducing ‘The Big Gigs’, a family of characters each representing a…
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Zain — Dangerous Prepaid
Zain Dangerous Prepaid: an aggressive, metaphor-led campaign conveying the unbelievable value of the prepaid…
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BBK — Al Wajaha
BBK Al Wajaha premium banking: visualising exclusive travel, personalised care and worldwide recognition for…
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BBK — Al Hayrat Rewards
BBK Al Hayrat Rewards: a savings campaign built around a journey, creating a route…
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BBK — Personal Loans
BBK Personal Loans: a campaign playing with scale to encourage people not to compromise…
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BBK — Internal Brand
BBK internal brand campaign re-emphasising the bank’s values through culturally relevant imagery. Agency: Y&R.
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Batelco — SimSim
Batelco SimSim: a gimmicky, eye-catching campaign presenting new rates for international calls. Agency: Y&R.
Brand identities
Logos and identities for education, retail, F&B, healthcare and NGO clients.