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Bell Helmets — Smartlock

Cover image for Bell Helmets — Smartlock

Agency: from6

Client: Racing Force Group

Project Type: Product Launch

A helmet is only as safe as its smallest part. This launch was about one of them: the visor.

The brief

Racing Force Group was launching Smartlock, the new visor safety mechanism for Bell Helmets, and needed creative direction for the launch.

The idea

Put Smartlock in the company it keeps: a world of protection across motorsport, the military and aviation, under one line.

Bell Helmets Smartlock: “Protecting the best” visual with racing, military and aviation helmets, creative direction by Bashar Daas

Protecting the best.

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