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GIG — Cash Back

Cover image for GIG — Cash Back

Agency: from6

Client: GIG

Project Type: Integrated Campaign

The less you drive, the less you should pay. GIG turned that into a promise.

The brief

GIG Bahrain wanted to communicate cash back on its distance-based motor insurance, with creative direction and roll-out of a fully integrated campaign.

The idea

Turn the policy into a gauge. A speedometer dial sat over every image, each time pointing to one benefit: simple, cash back of up to 20%, better for the environment. Seen from above, the dial framed a driver relaxing at home, a spread of banknotes and a forest.

GIG Cash Back: Arabic billboard at night, a woman holding a steering wheel, cash back of up to 20%, creative direction by Bashar Daas

Distance-based motor insurance that’s easy and quick.

GIG Cash Back: “Simple” carousel card, a speedometer dial over a driver relaxing at home, creative direction by Bashar Daas
GIG Cash Back: Arabic “cash back up to 20%” carousel card, a speedometer dial over banknotes, creative direction by Bashar Daas
GIG Cash Back: Arabic “better for the environment” carousel card, a speedometer dial over a forest, creative direction by Bashar Daas
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