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Zain — Home Broadband

Cover image for Zain — Home Broadband

Agency: Seven Brands

Client: Zain Bahrain

Project Type: Product Launch

Broadband packages are hard to tell apart. People are not.

The brief

Zain Bahrain had a range of home broadband packages to sell, and each one had to be easy to understand and easy to choose.

The idea

I turned the packages into a family. The Big Gigs are hand-drawn characters, each one standing for a package: the Hero, the Gamer, the Streamer, the Downloader, the Browser and Little Vanilla.

Zain Home Broadband: hand-drawn Big Gigs character: the Hero, flying in a cape, creative direction by Bashar Daas
Zain Home Broadband: hand-drawn Big Gigs character: the Gamer, with game-controller hands, creative direction by Bashar Daas
Zain Home Broadband: hand-drawn Big Gigs character: the Streamer, in headphones with a play button face, creative direction by Bashar Daas
Zain Home Broadband: hand-drawn Big Gigs character: the Downloader, with download arrows, creative direction by Bashar Daas
Zain Home Broadband: hand-drawn Big Gigs character: the Browser, in glasses with pointer arms, creative direction by Bashar Daas
Zain Home Broadband: hand-drawn Big Gigs character: Little Vanilla, creative direction by Bashar Daas

Whose cape is that?

One clue at a time. Teasers on social showed a single detail of each character and asked whose it was: the hands, the cape, the arm, the glasses, the headphones.

Zain Home Broadband: “Whose hands are those?” teaser with game-controller hands, creative direction by Bashar Daas
Zain Home Broadband: “Whose cape is that?” teaser, creative direction by Bashar Daas
Zain Home Broadband: “Whose arm is that?” teaser with an upload arrow, creative direction by Bashar Daas
Zain Home Broadband: “Whose glasses are these?” teaser, creative direction by Bashar Daas
Zain Home Broadband: “Whose headphones are these?” teaser, creative direction by Bashar Daas

Then the family came to life, in animation and as big cut-outs of the characters.

The Big Gigs family also fronts Zain’s Addicted to Data campaign.

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