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Zain — Addicted to Data

Cover image for Zain — Addicted to Data

Agency: Seven Brands

Client: Zain Bahrain

Project Type: Integrated Campaign

People weren’t buying minutes anymore. They were buying data. So we said it out loud, on the walls.

The brief

Zain Bahrain wanted to own data. Its new plans let customers choose smaller voice and text bundles, with enough data for how they really use their phones.

The idea

Data lives on the street, so the campaign did too. I found young graffiti artists and worked with them to paint murals in four locations across Bahrain.

Zain Addicted to Data: “Addicted to Data, your authorised data dealer” in graffiti lettering, creative direction by Bashar Daas
Zain Addicted to Data: Arabic graffiti lettering of the Addicted to Data line, creative direction by Bashar Daas

Your authorised data dealer.

From the wall to the feed. The same spray-paint world carried into social: “More GBs with The Big Gigs Family”, signed #AddictedToData.

Zain Addicted to Data: “More GBs with The Big Gigs Family” ad, a family taking a selfie by a graffiti wall, creative direction by Bashar Daas
Zain Addicted to Data: Arabic Big Gigs Family ad, a father lifting his daughter by a graffiti wall, creative direction by Bashar Daas
Zain Addicted to Data: Arabic Big Gigs Family ad, a boy leaping past a graffiti character, creative direction by Bashar Daas

Made with local talent. Graffiti artists Huvil, Jamie, Mustafa and Mohammad. Music by DJ Outlaw and Flipperachi.

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