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BBK — Al Hayrat Rewards

Cover image for BBK — Al Hayrat Rewards

Agency: Y&R

Client: Bank of Bahrain and Kuwait – BBK

Project Type: Savings Campaign

Saving rarely feels like an adventure. This one came with a treasure map.

The brief

Al Hayrat is BBK’s savings scheme, rewarding savers with prizes throughout the year. The campaign had to make those draws feel like something worth following.

The idea

Turn the year into a journey. Al Hayrat Treasure Islands mapped out a route for customers to follow, from the Ramadan islands through the monthly and quarterly stops to the Grand Prize island. The islands themselves were money bags, overgrown with green dollar signs.

BBK Al Hayrat Rewards: “Al Hayrat Treasure Islands, join the winning quest” ad, islands shaped like money bags with a treasure-map route, creative direction by Bashar Daas
BBK Al Hayrat Rewards: Arabic Treasure Islands ad, islands shaped like money bags with a treasure-map route, creative direction by Bashar Daas
BBK Al Hayrat Rewards: the Treasure Islands ad in a magazine, creative direction by Bashar Daas

Join the winning quest…

The treasure: US$1,500,000 and 143 prizes, from a deposit of as little as BD 50, or as an Al Hayrat Gift Certificate for someone you love.

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