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BBK — Al Wajaha

Cover image for BBK — Al Wajaha

Agency: Y&R

Client: Bank of Bahrain and Kuwait (BBK)

Project Type: Advertising Campaign

Premium banking is easy to promise and hard to picture. This campaign pictured it.

The brief

Al Wajaha is BBK’s premium banking account, designed to redefine the cardholder’s lifestyle. Its benefits had to become something you could see: travel services, personalised care and worldwide recognition.

The idea

Instead of showing the card, I showed the life around it: a private jet cabin, the deck of a yacht, a quiet moment in the spa. Three scenes, three kinds of privilege, each ending with the card and the same line.

BBK Al Wajaha: press ad of a man relaxing in a private jet cabin, creative direction by Bashar Daas
BBK Al Wajaha: press ad of a man at a table on board a yacht, creative direction by Bashar Daas
BBK Al Wajaha: press ad of a woman during a spa treatment under a brass vessel, creative direction by Bashar Daas

Al Wajaha… Defines Your World.

Luxury that doesn’t shout. Deep black panels, the Arabic logotype in fine lines and plenty of space let the photography do the talking.

BBK Al Wajaha: two Al Wajaha magazine ads side by side, creative direction by Bashar Daas
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