BONFELLE

— A — C-o-n-t-e-m-p-o-r-a-r-y — A-r-t — S-p-a-c-e —

Sabon Sana: the logo on a lime diamond over teal, with a lime tatreez cross-stitch pattern, brand identity by Bashar Daas

Sabon Sana — Brand Identity

Sabon Sana logo: the English name beside the Arabic word Sana in green calligraphy, brand identity by Bashar Daas

Client: Sabon Sana

Project Type: Brand Identity

Handmade soap deserves a name that feels handmade too.

The workshop

Sabon Sana is an artisan soap workshop with a wide range of innovative handmade products: scented soap, scented oil, body oil, body scrubs and more.

The logo

The logo pairs Arabic calligraphy with English type. Sabon is the Arabic word for soap, written in English letters, so the name reads across both languages.

The overall feel is modern and personal. The identity also brings in tatreez embroidery patterns in a modern colour palette.

Sabon Sana: the logo on a lime diamond over teal, with a lime tatreez cross-stitch pattern, brand identity by Bashar Daas
Sabon Sana: pink loofah soap bars with lime and teal tatreez labels, brand identity by Bashar Daas
Sabon Sana: dark loofah soap bars with lime and teal tatreez labels, brand identity by Bashar Daas

The same system carries over to Zoyoot Sana, the oils line (zoyoot is Arabic for oils): the same diamond and tatreez, with the colours swapped from one label to the next.

Zoyoot Sana: two white bottles with teal tatreez labels and a lime diamond logo, brand identity by Bashar Daas
Zoyoot Sana: three small oil bottles with teal tatreez labels and a plum diamond logo, brand identity by Bashar Daas
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