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ila Bank — The Launch Experience

ila Bank: the ila logo in green light under a glowing arch, creative direction by Bashar Daas

Agency: from6

Client: Bank ABC

How do you launch a bank you can’t walk into? You build one people can walk through, if only for a day.

1 day

launch event

Four Seasons

Bahrain

1,000

guests

The space

When Bank ABC launched ila, it was the first digital bank of its kind in Bahrain and across the GCC. Big news, but tricky to show: there are no branches, no counters, nothing to point at.

I had one day at the Four Seasons Bahrain to make 1,000 guests, from press and partners to future customers, feel what that meant.

ila Bank: the launch venue with a glowing ila logo and a ring-shaped social media sign, creative direction by Bashar Daas

The idea

So I turned the app into a place.

Walk into the brand. Guests came in through glowing arches shaped like ila’s rounded logo, in its green and electric blue. Kiosks along the way let people try the app for themselves.

ila Bank: green arches shaped like the rounded ila logo, creative direction by Bashar Daas
ila Bank: arch-shaped app kiosk under glowing ring lights, creative direction by Bashar Daas

Light and motion. Light curtains and lit tunnels hinted at data on the move, and dancers in LED costumes kept the energy up.

ila Bank: guests walking through a curtain of green lights, creative direction by Bashar Daas
ila Bank: dancers in mirrored LED costumes, creative direction by Bashar Daas

The big reveal. It all led to the keynote, where the app was walked through live on a giant screen under one simple line: “Join the journey”.

ila Bank: the ila app walked through live on a giant screen under “Join the journey”, creative direction by Bashar Daas

See the full ila launch campaign →

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