BONFELLE

— A — C-o-n-t-e-m-p-o-r-a-r-y — A-r-t — S-p-a-c-e —

amigo: the deep red logo on the grey delivery box of a motorbike, with the rider at the door of a stone apartment building, brand identity by Bashar Daas

amigo — Brand Identity

amigo logo: the word amigo in deep red lowercase letters, with go set larger and a wine glass shape cut into the o, brand identity by Bashar Daas

Agency: from6

Client: amigo

Project Type: Brand Identity

An express drinks store needed a name that feels like a friend and a mark that still says premium.

The store

amigo is an express digital drinks store. The concept is a personalised selection drawn from a wide range of premium and budget drinks, so every customer finds something that suits their taste and their budget.

amigo: the deep red logo on the grey delivery box of a motorbike, with the rider at the door of a stone apartment building, brand identity by Bashar Daas

The logo

Amigo is Spanish for friend, and the name sets the tone: a store that knows what you like. In the logo, GO is picked out larger and bolder, for the on-the-go spirit of the service.

Inside the O sits the shape of a wine glass, a small detail that gives the brand its sense of premium quality. The deep wine red carries across the delivery box, the carton, the bottle label and the shopping bag.

amigo: a charcoal shopping bag embossed with the red logo and filled with wrapped bottles, on the counter of a drinks store, brand identity by Bashar Daas
amigo: a courier carrying a dark grey carton printed with the red logo along a stone-paved street, brand identity by Bashar Daas
amigo: a red wine bottle with a charcoal label foiled with the red logo, on a wooden bar in a wine cellar, brand identity by Bashar Daas

Brand application visuals.

Launching a retail or delivery brand? Let’s talk

More projects

Have a project in mind?

Brand campaigns, art direction or a creative collaboration: let’s talk.

Work with me