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NBB — Mazaya

Cover image for NBB — Mazaya

Agency: from6

Client: National Bank of Bahrain – NBB

Project Type: Advertising Campaign

Nobody dreams about a mortgage. They dream about the first day in the new house.

The brief

Mazaya mortgage finance, from NBB with the Ministry of Housing, helps families buy their home. The campaign had to get its strengths across: easy procedures, competitive rates and a fast move.

The idea

Instead of houses and numbers, I showed the moment that makes it all worth it: moving day. Boxes out of the car, a rug rolled out on the new floor, a plant carried through the front door. A life-inspired campaign, vibrant and lighthearted.

NBB Mazaya: a father and son unloading boxes from the car on moving day, creative direction by Bashar Daas
NBB Mazaya: a family rolling out a rug in their new home, “easy procedures”, creative direction by Bashar Daas
NBB Mazaya: a woman carrying a plant through her new front door, “competitive rates”, creative direction by Bashar Daas

Be ready to move.

One scene for each benefit, each with its own line: move in faster, easy procedures, competitive rates. The same warmth ran across press, outdoor, social and online.

NBB Mazaya: press ad of a family carrying boxes into their new home, creative direction by Bashar Daas
NBB Mazaya: billboard of a woman stepping into her new home with a plant, creative direction by Bashar Daas
NBB Mazaya: “Be ready to move” web banner, a man hanging a frame in his new home, creative direction by Bashar Daas
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