Agency: from6
Client: The Benefit Company
Project Type: Activation
Paying for fuel is rarely the highlight of anyone’s day. This time it came with a surprise.
The brief
The Benefit Company wanted more drivers to pay with their Sadeem cards at Bapco stations.
The idea
Reward the habit on the spot. To encourage people to use their Sadeem cards to pay at the Bapco stations, we prepared a surprise for them. The films show what happened.
The surprise came back the following year: BENEFIT — Sadeem Payments (2022) →
