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Zain — Summer

Zain Summer: flip-flops made from ice-cube trays on an orange pattern, creative direction by Bashar Daas

Agency: Seven Brands

Client: Zain Bahrain

Project Type: Seasonal Campaign

Bahrain’s summer turns everyone into an inventor.

The brief

Zain Bahrain wanted to sell the latest smart devices through the hottest months, from BD 10 a month, with a campaign people would actually stop for.

The idea

I took the life hacks people resort to when the heat hits and pushed them one step further: flip-flops made from ice-cube trays, an umbrella made from a palm frond, a cap with its own fan. Relevant to everyone, yet never seen before.

Zain Summer: “Dangerously cool!” ad, flip-flops made from ice-cube trays, smart devices from BD 10 a month, creative direction by Bashar Daas
Zain Summer: Arabic ad of an umbrella made from a palm frond, creative direction by Bashar Daas
Zain Summer: “Dangerously cool!” ad, a cap with its own fan, creative direction by Bashar Daas

Dangerously cool!

Same attitude, new season. In Arabic the line became حدّه خطير, carrying the playful “dangerous” tone of Zain’s Dangerous Prepaid into summer, across social and outdoor.

Zain Summer: flip-flops made from ice-cube trays on an orange pattern, creative direction by Bashar Daas
Zain Summer: Arabic billboard of the ice-tray flip-flops at night, creative direction by Bashar Daas
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