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NBB — Points

Cover image for NBB — Points

Agency: from6

Client: National Bank of Bahrain – NBB

Project Type: Product Launch

A rewards programme only works once people sign up. So the first message was the simplest one.

The brief

Points is NBB’s rewards programme. The launch had to introduce it, explain its benefits and get people to download the app and register.

The idea

Lead with one promise, instant rewards, and let the features follow: offers, raffles, donations, cashback and air miles, with shopping and coupons on the way. The colourful dots of the Points logo spilled across phone screens, in animated and static media, in Arabic and English.

NBB Points: “Register today & get rewarded instantly!” post, a phone covered in colourful dots, creative direction by Bashar Daas
NBB Points: “Register today & get rewarded instantly!” post with the Points logo on a phone screen, creative direction by Bashar Daas
NBB Points: “Register today & get rewarded instantly!” post listing offers, raffles, donations, cashback and air miles, creative direction by Bashar Daas

Register today & get rewarded instantly!

NBB Points: Arabic launch post, a phone covered in colourful dots, creative direction by Bashar Daas
NBB Points: Arabic launch post with the Points logo on a phone screen, creative direction by Bashar Daas
NBB Points: Arabic launch post with the app’s features, creative direction by Bashar Daas
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