Agency: Seven Brands
Client: Avenues Bahrain
Project Type: Launch Campaign
A new destination has to give people a taste before they arrive.
The brief
The Avenues Bahrain needed a launch campaign that put its best reasons to visit in front of people: the food and drink, the entertainment and much more.
The idea
I made the building itself the hero. In one visual the mall becomes a dessert: a fork reaches down for a raspberry cake sitting right in its entrance. In another, a hand plays the long, curved waterfront roof like the keys of a piano.
Every line finishes the name. The Avenues to Flavourful Experiences. The Avenues to Captivating Entertainment. Each ran in Arabic and English and signed off with the same promise.
The place to be.
The visuals went big, on mega-coms, street and rooftop billboards, and into print.
