Agency: Seven Brands
Client: Bahrain Tourism & Exhibitions Authority
Project Type: Integrated Campaign
A festival the size of a country needs a look you can spot from anywhere.
The brief
Shop Bahrain was a nationwide shopping festival. The campaign had to highlight its many touch points, and it rolled out for three consecutive years.
The idea
Make Bahrain itself the poster. The key visuals rebuilt the skyline from shopping bags, rides and neon, reflected in the bay. Our Festival, Your Joy for the festival itself; Our City, Your Oasis for Festival City at Bahrain Bay, with carnival games, an outdoor market, an outdoor cinema and activities for children.
Our Festival, Your Joy.
Everywhere you went. Billboards and street banners, a tower wrapped in the festival colours, and installations inside the malls.
How the festival came to life in the malls: Shop Bahrain — The Nationwide Festival →
