AUBH — Brand Communications

Agency: from6

Client: American University of Bahrain

Project Type: Brand Communications

A young university can’t lean on a long history. So it leaned on its students.

The brief

AUBH set out to raise the bar for higher education in Bahrain. It needed a voice that showed what made it different, and it had to carry across brand communication, social and digital.

The idea

I put the students up front, ahead of buildings and rankings. We photographed real campus life: in the library, in the courtyards and between classes, wearing the Class of ’23 “Making History” shirts.

AUBH: students in Class of ’23 shirts studying together at a library table, creative direction by Bashar Daas

AUBH: three students laughing together outside a campus building, creative direction by Bashar Daas

AUBH: students chatting on a bench in the campus courtyard, creative direction by Bashar Daas

AUBH: two students sharing a book between library shelves, creative direction by Bashar Daas

AUBH: a student in an AUBH cap and shirt under the campus colonnade, creative direction by Bashar Daas

Unlock Tomorrow at AUBH.

One look, every touchpoint. The same photography and the university’s blue and red ran from billboards to brochures, leaflets and social, in Arabic and English.