BONFELLE

— A — C-o-n-t-e-m-p-o-r-a-r-y — A-r-t — S-p-a-c-e —

NBB — Al Watani Dream Factory

NBB Al Watani Dream Factory: 3D Dream Factory of red conveyor belts and robotic arms, creative direction by Bashar Daas

Agency: from6

Client: National Bank of Bahrain – NBB

Project Type: Integrated Campaign

Saving is a habit. Winning is a story. This campaign built a factory for both.

The brief

Al Watani is NBB’s savings and rewards scheme, with prize draws for its savers. The campaign had to introduce the rewards in a playful, funky way.

The idea

I imagined the Dream Factory: a 3D world of red conveyor belts and robotic arms, turning out briefcases of prize money. It gave every stage of the draw something to show.

NBB Al Watani Dream Factory: 3D Dream Factory of red conveyor belts and robotic arms, creative direction by Bashar Daas

Be one of our five winners.

Every step of the draw. Posts promised four prizes of $25,000 and one of $50,000, counted down to the Eid prizes, and congratulated the winners by name.

NBB Al Watani Dream Factory: Arabic post for the July draw, briefcases of prize money on a conveyor belt, creative direction by Bashar Daas
NBB Al Watani Dream Factory: “Eid prizes, 3 days to go” countdown post in the factory, creative direction by Bashar Daas
NBB Al Watani Dream Factory: Arabic winners announcement with a $25,000 briefcase, creative direction by Bashar Daas

Off the screen. The factory also became an NBB installation, designed for a mall atrium.

NBB Al Watani Dream Factory: Dream Factory installation designed for a mall atrium, creative direction by Bashar Daas
Want to make saving feel rewarding? Let’s talk

More projects

Have a project in mind?

Brand campaigns, art direction or a creative collaboration: let’s talk.

Work with me