BONFELLE

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Oman Oil — OOMCO

OOMCO: an OOMCO station lit up at night with sports cars at the pumps, creative direction by Bashar Daas

Agency: from6

Client: Oman Oil

Project Type: Brand, Communications & Social Media Concepts

A fuel stop is more than fuel: coffee, rewards and care for your engine. The brand had to carry all of it.

The brief

Oman Oil needed brand, communications and social media concepts for OOMCO, covering its stations, its products and its new app.

The idea

Show the whole stop. The concepts moved from the forecourt at night to the café counter, introduced a new rewards app, and gave Optimo Titanium engine oil a hero of its own.

OOMCO: an OOMCO station lit up at night with sports cars at the pumps, creative direction by Bashar Daas
OOMCO: a smiling barista holding up an iced coffee at the station café, creative direction by Bashar Daas

The hero that your engine deserves.

OOMCO: “Our brand new app gets you rewarded!” post with a 3D phone, creative direction by Bashar Daas
OOMCO: “Optimo Titanium, the hero that your engine deserves” post, an oil can with a red cape, creative direction by Bashar Daas
OOMCO: “Optimo Titanium, complete protection for your engine” post, creative direction by Bashar Daas
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