Agency: Y&R
Client: Bank of Bahrain and Kuwait – BBK
Project Type: Advertising Campaign
When the budget shrinks, the dreams shrink with it. Unless the rate shrinks instead.
The brief
BBK had reduced its interest rates on personal loans, for consumer goods, cars and homes. The campaign had to encourage people not to compromise on their dreams.
The idea
Play with scale. Settle for less, and your dreams come out too small: a toy jeep parked next to the real thing, a tiny TV in a big living room, a new home with nothing in it.
We’ve reduced our interest rates, so you don’t have to reduce your dreams!
