Agency: Y&R
Client: Batelco
Project Type: Advertising Campaign
A price cut is hard to make exciting. So this one didn’t explain itself.
The brief
Batelco had new rates for all international calls, and wanted an approach that would visually catch people’s attention.
The idea
A gimmick you can’t ignore: a cotton bud, burning like a match. One image, one line, rates that are very hard to resist.
Never hang up!
