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InterContinental — Legendz Brunch

Cover image for InterContinental — Legendz Brunch

Agency: from6

Client: InterContinental Bahrain, an IHG Hotel

Project Type: Launch Campaign

Every dish on the menu got its own headline.

The brief

InterContinental Bahrain was relaunching Legendz, its Friday brunch, and wanted a vibrant campaign to show off the revamped experience.

The idea

Treat every dish like a star. Each post put one plate or drink in the spotlight against black and described it like a headline: the slow-cooked, spice-rubbed short rib, the lobster deglazed with beurre clarifié, the Spanish gin fizz. Every Friday, 11 AM to 4:30 PM.

InterContinental Legendz Brunch: Spanish gin fizz post, a glass with cucumber against black, creative direction by Bashar Daas
InterContinental Legendz Brunch: Pome de Rose post, a pomegranate and rose cocktail against black, creative direction by Bashar Daas
InterContinental Legendz Brunch: sugar-dusted pancakes with berries against black, creative direction by Bashar Daas
InterContinental Legendz Brunch: marinated lobster deglazed with beurre clarifié against black, creative direction by Bashar Daas
InterContinental Legendz Brunch: slow-cooked spice-rubbed short rib under a smoking cloche, creative direction by Bashar Daas
InterContinental Legendz Brunch: eggs Benedict with hollandaise against black, creative direction by Bashar Daas
InterContinental Legendz Brunch: a green domed lemon and raspberry dessert against black, creative direction by Bashar Daas
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