Green Climate Fund — 21st Meeting of the Board

Green Climate Fund: #GCFB21 banner inside the venue, creative direction by Bashar Daas

Client: Green Climate Fund

Five days, thousands of delegates from around the world, and one question: how do you make a hotel feel like a home for a global summit?

5 days

of sessions

Ritz-Carlton

Bahrain

5,000–7,000

attendees

The space

For five days, the Ritz-Carlton Bahrain became home to the Green Climate Fund’s 21st Meeting of the Board. Somewhere between 5,000 and 7,000 people passed through its doors.

An event like that starts long before anyone lands. The announcement, the invitations and the bookings all had to work for a global audience. Then a resort had to run like a diplomatic venue, while still feeling like Bahrain was saying hello.

The idea

I treated it as one journey, from the first email in a delegate’s inbox to the last contact they swapped on day five.

A warm welcome. Bahrain said hello first. “Bahrain Welcomes Green Climate Fund” greeted everyone at the entrance fountains, and hosts in traditional Bahraini dress met people as they arrived.

Green Climate Fund: “21st Meeting of the Board” sign above the entrance fountains at the Ritz-Carlton Bahrain, creative direction by Bashar Daas
Green Climate Fund: hosts in traditional Bahraini dress welcoming delegates, creative direction by Bashar Daas

No paper chase. Behind the welcome ran a digital layer. A directory and smart badge let every delegate open session documents and swap contacts on the spot.

Green Climate Fund: delegates at the green-branded registration desk, creative direction by Bashar Daas
Green Climate Fund: delegates working on laptops during a session, creative direction by Bashar Daas

Inside, one green look tied together registration, the plenary hall and the screens, so a huge venue felt like a single event.

Green Climate Fund: plenary session with the speaker on a large green-branded screen, creative direction by Bashar Daas

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